- Should a signage bylaw control the content shown on a specific display?
- Should a preference be given to local business over 3rd party billboard advertising agencies?
- If a digital display is located close to your business, will that effect your ability to have a similar electronic display?
After growing interest from local business and the Signage Industry, the City of St. Albert is planning on updating their land-use bylaw to formally allow digital displays (among other changes) within City Limits, with a public consultation taking place Monday, August 22nd from 2:00-9:00pm.
A previous hearing was held January 2016, and that feedback went into the proposed bylaw that is now expected to go before city council Q3 2016.
Local Business Impact
The updates to this signage bylaw will greatly effect new and existing local businesses, specifically along major routes in and out of the City. With these changes in mind, we are highly encouraging local business owners to educate themselves by viewing the updated bylaw, and attending the hearing to have your voices heard to administration and decision makers within the City of St Albert.
We will be at the hearing to answer any questions regarding specific signage or Electronic Message Centre terminology, as well as to support local business in the right for visible, effective and appropriate signage.
LED display we supplied to the City of Fort Saskatchewan
Digital displays, also known as electronic message centres (EMC’s) or LED signs, are a great tool for businesses of all sizes to advertise services and remain top of mind to clients through a cost-effective advertising medium.
Studies have proven time and time again that these displays are not a distraction to traffic (eliminating safety concerns), as well as that digital boards have the ability to increase sales immediately by up to 150%.
As one of the top re-sellers of digital signage in Western Canada, we have seen the impact that our clients (many of whom are independent, local businesses), have had in terms of success found through using the technology, and are proponents of encouraging every municipality to pass appropriate, effective digital signage legislation.
- We have provided our professional expertise to various municipalities throughout Alberta (including the City of Edmonton), to draft LED sign bylaws.
Make your voice heard August 22, and we hope you will join us.
For more information on the City of St. Albert Bylaw Changes, as well as our experience working with local municipalities on effective signage legislation, please contact us.